My Life in Pink Instagram Outfit Wrap Up: July

So July’s Instagram wrap up is a pretty small one, probably to do with the fact that I’ve been so busy lately and haven’t had any free time to waste around on Instagram and secondly, after two months of living out of my suitcase I think I am finally starting to run out of outfits. #Truth.

This month I seem to have embraced my inner “seventies boho child” with lace up sandals and shits, maxi knitted dresses and button up skirts.

Happy August everyone… oh and happy Monday :)


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Location: Alexander McQueen Exhibition, London
Top: Country Road
Skirt: Mango
Boots: Country Road
Belt: Witchery
Bag: Chanel
Sunglasses: Miu Miu, Sunglass Hut
Necklace: Country Road
Planner: Louis Vuitton


Location: London
Dress: Zara
Necklace: Topshop
Sunglasses: Ray Ban, Sunglass Hut

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Location: Hampstead Heath, London
Top: Topshop
Jeans: Zara
Shoes: Mango
Rings: Catbird NYC & Witchery
Bangles: Country Road & Henriette Botha


Location: Dalston Yard Street Food Market, London
Knit: Zara
Jeans: Zara
Shoes: adidas Originals
Bag: Chanel
Coconut: For hydration

When the Winter Wind Blows

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Lately I’ve felt like no matter where I travel to I simply can not escape the cold. Right now I am lying in bed with a box of tissues and a scarf, I’m in Hamburg, it’s 8 degrees oh and apparently it’s Summer… yeah right.

My oversized parka coat from Levi’s has been my best friend, protecting me from the icy winds and cold rains. One of my favourite things about this particular coat is the fact that you can change it up. The faux fur hoodie is detachable and so is the inner sheepskin lining. This way when things start to warm up a little I can adapt my coat to the weather.

For today’s look post I paired my coat with a summery dress from Country Road and one of my fave cotton knits from Zara for a bit of feminine flow.


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Dress: Country Road
Knit: Zara
Coat: Levi’s
Stockings: Wolford
Boots: Charles & Keith

Photos by Justin Polkey 

French Gala with Giorgio Armani


I shot this editorial in March this year back in Cape Town with the fabulous French Gala team. It was a pretty special shoot for quite a few reasons.

Firstly I fell in love with my co-star, (still don’t know his name) the most magnificent Appaloosa horse you’ll ever meet and to top things off I got to ride him bare back on the beach. Secondly one can’t help but feel like a desert princess in the dresses I got to wear while the sun was setting on the Atlantic Dunes. Lastly, Giorgio Armani edited the shoot and was the contributing editor for this particular issue of French Gala.

A shoutout to the team for such a spectacular day under the African sun.


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Photographer: Adrian Nakic
Stylist: Charla Carter
H&M: June Sawyer
Model: Me, Outlaws Models.

A Guide to Shoreditch

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London is the kind of place that’s big enough to have a neighbourhood dedicated to all sorts of personalities, coming from Cape Town a characteristic such as this it’s quite refreshing.

When I first visited London I was 18 years old, penny-less and a full on bandaid. I threw myself into the Camden scene of £5 band t-shirts and bad tattoos and managed to find my way into about 35 backstage areas after concerts. Life was easy, care free and a manic adventure of music.

A year later, in 2011, I got sucked into the world of Gossip Girl. I spent a week in London hanging out with all sorts of mischievous socialites in my absurdly short cocktail dresses, going by the name Jane and drinking too much for my own good. Needless to say it wasn’t a year I am proud of.

In 2012, I returned to London in a stable condition and threw myself into my work. I spent 3/4 days every week flying somewhere for work in Europe. Life was tiring but great. My style and tastes became more refined and I enjoyed spending my weekends strolling around Chelsea or Notting Hill eating cakes and visiting the latest exhibitions. I spent a lot of time alone getting to know myself.

This time around visiting London has been about experiencing as much as I possible can in my short 3 week stay. So last weekend I missioned down to Shoreditch to explore the neighbourhood of hipsters and street artists.




First things first, the Colombia Flower Market is my absolute number one thing to do on a Sunday morning when I’m in London. 10% because of the liveliness, another 10% because of the people and 80% because of the peonies. One of my best feelings in the world is knowing that I can fill my apartment with peonies for £10.

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Coffee vs food:

My ultimate coffee spot in Shoreditch has to be Ozone Coffee Roasters, it probably has a lot to do with the fact that it’s a Kiwi-owned cafe. With an ever changing food and coffee menu they continue to inspire and surprise.


The Dinerama market is open 4 days a week with 6 street diners, 5 street food shacks, 6 bars and countless street food trucks. If food is your game then you don’t want to miss this one. It’s basically a giant food arena, a.k.a my living dream!

Another foodie must try in Shoreditch is Dishoom, Bombay cafe-style food at reasonable prices. It was listed as one of the best breakfast spots by Time Out London and made the Michelin Guide and the Good Food Guide as one of the must try spots.

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It may seem slightly ridiculous to pay £4 for a bowl of cereal when you could buy 2 boxes of cereal for the same prize but at the end of the day life is about experiences right. Well the Cereal Killer Cafe in Brick Lane is an experience you’ll never forget. With more then 100 cereals to choose from your inner child will be singing.

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I highly recommend visiting the Boxpark in Spitalfields for a contemporary shopping experience consisting of boutique clothing lines.


Otherwise a stroll down Redchurch Street with have you swiping you credit card left right and centre.

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 Street Art:

Shoreditch is known for their wide array of street art. From the well know Banksy to Roa, Space Invader and Stik. Shoreditch Street Art Tours is a great way to learn about the art that inhibits this London neighbourhood and introduces you to brand new pieces you would never have noticed otherwise.

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Place Vendôme

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My first of my Parisian look posts, for those that follow me on Instagram or snapchat you would of know that I spent a week in Paris with ELLE magazine not so long ago. I’m already pining for the ‘City of Love’, I had the most magical week of my life there. Not allowed to spill all the beans now, I have to wait till September to share the full story with you.

After a week at staying at Haven in Paris, Justin and I moved into the Castille on Rue Cambon. It is perfectly located in the heart of Paris with all with all its main attractions at your fingertips. The hotel is located next to the Maison Chanel where the first atelier of Mademoiselle Coco was born and which is today a prestigious flagship store. It’s no wonder I ended up buying my first Chanel bag in Paris this time around.

We shot this look just before heading to dinner at Place Vendôme. I adore all the giant doors that surround this exquisite open space.

I love traveling with my trousers as they are one of the easiest items to dress up or down. In this case I dressed them down with my current favourite knit from Country Road and my absolute favourite grey coat from Witchery. (Which you’ve seen in quite a few look posts already.)

For my readers down South I suggest adding a thermal vest underneath this look to keep you extra toasty during the Winter ;).


P.S See my unusual Paris travel guide which I posted last week on the blog here.

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Top: Country Road
Trousers: Mango
Coat: Witchery
Shoes: adidas Originals
Rings: Lovisa

Shot by Justin Polkey

My Life in Pink Instagram Outfit Wrap Up: May & June

I completely forgot to post a May Instagram outfit wrap up because I was so wrapped up in my exams over that period. So today’s outfit wrap up is a considerably long one.

My three top purchases in May which were featured on my Instagram account countless times over the past 8 weeks are:
1.) My Thalia Strates bucket bag. (See my write up about the bag here.)
2.) My Witchery pom-pom, and yes folks, it’s fake! I keep getting attacked on Instagram for having real fur… which it ain’t!
3.) My adidas Stan Smiths which I searched for on three different continents over the past two years and finally find myself a size 6 in Black River Park. Oh the love I feel for these shoes, I wash them weekly.

What was your favourite Instagram outfit this month? Let me know by leaving a comment :) Love hearing from you guys.

P.S Are you following me on Instagram, @emmajanementeath?




Location: Sea Point Promenade, Cape Town
Knit: Zara
Stripped Top: Country Road
Jeans: Levi’s 501 CT’s
Boots: Country Road
Belt: Witchery
Bag: Woolworths
Pom Pom: Witchery
Ring: Witchery

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Location: Printemps rooftop, Paris
Tee: Witchery
Jeans: J Brand
Blazer: Tom Tailor
Shoes: Zara
Sunglasses: Ray Ban, Sunglass Hut


Location: BTS on ELLE September Issue Fashion Editorial, Paris
Two Piece: Christian Siriano
Sunglasses: Prada, Sunglass Hut

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Location: Flash Studios, Cape Town
Knit: Zara
Jeans: Zara
Boots: Aldo
Sunglasses: Ray Ban, Sunglass Hut
Rings: Lovisa


Location: BTS on Edgars Cover shoot at Flash Studios, Cape Town
Top: Witchery
Jeans: Zara
Denim Top: H&M
Sneakers: Converse

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Location: Tamboers Winkle, Tamboerskloof, Cape Town
Top: Country Road
Jeans: Levi’s
Loafers: Witchery
Hat: Witchery
Bag: Thalia Strates
Watch: Witchery
Rings: thin band, Cat Bird NYC, geometric shapes, Witchery

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Location: Tamboerskloof, Cape Town
Knit: Country Road
Trousers: Mango
Sneakers: adidas Originals
Coat: Witchery
Clutch: Colette Hayman
Pom-Pom: Witchery

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Location: Rondebosch, Cape Town
Top: Mr Price
Jeans: J Brand
Coat: Zara
Hat: Forever 21
Boots: Woolworths
Bag: Thalia Strates
Necklace: Country Road
Pom-Pom: Witchery


Location: Chanel, Paris
Tee: Zara
Trousers: Mango
Sneakers: adidas Originals


Location: Uber, Cape Town
Skirt: H&M
Knit: Country Road
Boots: Witchery
Bag: Thalia Strates
Pom-Pom: Witchery

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Location: Green Point, Cape Town
Dress: Witchery
Shoes: Charles Keith
Bag: Thalia Strates


Location: Tamboerskloof, Cape Town
Dungarees: Mr Price
Flannel Shirt: Mr Price
Coat: Levi’s
Sneakers: adidas Originals

A Guide to Paris

– Originally posted on A Fashion Friend


I visited Paris for the first time three years ago as part of my twenty first birthday present. It was a week full of walking, gallery hoping and macaron eating. Of course I loved the city but with so much of the world to still see it wasn’t a place I expected to return to. However work called me back to Paris and it was this second time around that I truly fell in love with the city of love.

The first time I visited Paris I saw the city through the eyes of a tourist, the Lourve, the Eiffel Tower, Parisian gardens. However, this time around I saw it through the eyes of a fashionista and all the finer details came alive. Parisian parque flooring, high pressed ceilings, the gold rimmed cafe tables, marble staircases inside stores, giant carved doors, the smell of nuxe body oil and grungy rooftops that epitomise romance.

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There’s a certain charm and ambiance that fills the air when walking down cobbled Parisian alley ways, a flair that I have yet to feel else where on my travels. It’s breathtaking architecture and magical sunsets that have me snapping away at rooftops and skylines.

“If you are lucky enough to have lived in Paris as a young man, then wherever you go for the rest of your life, it stays with you, for Paris is a moveable feast.” ~ Ernest Hemingway, A Moveable Feast


Where to go, what to do and what to eat, p.s this is not your typical tourist guide: 

This time around I stayed in the most magical apartment in Canal St.Martin, the apartment overlooked the canal below us and made for the best of people watching. When I arrived at the apartment with fresh peonies on the table I knew that the Parisians got me and thus my love affair started. I highly recommend Haven in Paris apartments when traveling to Paris for a luxury experience like never before.

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First rule of being a Parisian, never eat breakfast. A simple coffee and pastry will suffice. My favourite french bakeries are Du Pain et des Idees ( 34 rue Yves Toudic) and Boulanger Patissier. (47 Blvd. St. Germain). Boulanger serve the best Pain au chocolat, I’ve yet to find better.

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Where to shop? This is important, one can’t visit one of the most spectacular fashion cities of all time and not shop. I took the plunge and purchased my first designer handbag, a mini Chanel. I don’t regret it for a second. Like Caroline de Maigret say’s “A fake designer bag? Never! Like fake breasts, you can’t fix your insecurities through forgery.” Le Marais is full of hidden gems, make sure you pop into Colette while you there. (13, rue Saint Honoré) Otherwise for a one-stop shopping session try Le Bon Marché. (24 Rue de Sèvres) The staff are welcoming and super helpful. I suggest avoiding Champs-Élysées, it’s an overcrowded tourist trap.


image c/o of @thehautepursuit


I use food as a way to discover a city, learn it’s cultural and make new friends. I have one food rule: I never eat at a place more then once. Some of my favourite spots this time around included:

1.) Dinner at Siseng, Asian cuisine with a twist. I highly recommend the Boa burgers, the buns are made out of rice flour. (82 Quai de Jemmapes)

2.) Lunch at Bespoke for mini cheese burgers, tasty sweet potato fries and cocktails that could have been imported from a Manhattan bar. (3 Rue Oberkampf)

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image c/o of @mija_mija

3.) For a dinner on a budget a must try is Le Petit Cambodge. They serve spectacular bobun topped with fired spring rolls that will leave you with eyes bigger then your stomach. (20 Rue Alibert)


4.) One can’t go wrong with a luncheon at a classic Parisian bistro. I met up with some friends at Cafe Bonne Biere for seafood pasta and delicious fish. (32 Rue du Faubourg du Temple)


5.) Last by not least L’éclair de génie for an array of the most beautiful looking and tasting eclairs you’ll ever try, because macarons are so last season. (32 Rue Notre Dame des Victoires)


What to do in Paris? Buy smelly cheese from your local fromage shop, go up the Arc de Triomphe instead of the Eiffel Tower, forget your map book/GPS, don’t count calories, rent a bike, make the The Palais Royal your playground, take a midnight stroll, always look up and fall in love.

Paris, je t’aime


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*All images mine unless otherwise specified. 

Network Fashionista: Argus Interview


A month ago I was featured on the front page of the LIFE section of the Argus newspaper about how I balance my blogging, modelling and business degree. Also how to stand up for yourself as a blogger and the correct way to market your blog.

I posted the image above on my social media platforms and received quite a few messages from you guys, ecspecially those of you that aren’t Cape Town based, if I could please post it on the blog.

So my lovely readers, you asked for it, so here it is. Big thanks to Nontando Mposo for such a lovely interview.

I’m thinking of doing a blogging Q&A so if you have any questions or thoughts leave me a comment below.


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Above image c/o Minette Pieters

Model and business student, Emma Jane Menteath, spoke to Nontando Mposo about being a fashion influencer.

Social media has brought on the rise of the “fashion influencer”, making it possible for fashion bloggers to earn a living through their blogs and social media accounts. More and more brands are investing in these self-styled tastemakers, not only for product review but to align themselves with a certain market.

Model and fashion blogger Emma Jane Menteath, whose blog “My Life in Pink” is a go-to source for fresh fashion ideas and inspiration, is one of a few who has developed a winning formula.

“I started generating an income two months after launching my blog. I think it’s mostly because I’m very business-oriented. I had a business-like way of approaching clients and letting people know who I was. It’s important to know how to market yourself in a correct way.

Sometimes people see you as self-centred if you are pushing yourself and your brand, but if you don’t market yourself who else is going to do it?” says Menteath.

My Life in Pink is not only a fashion blog but it documents Menteath’s travels and love of food. Fashion blogs are visually driven and most bloggers often lose readers’ interest with low quality content and pictures, says Menteath.

With one of South Africa’s top fashion and portrait photographers Justin Polkey taking photographs of Menteath at home and abroad, her posts are professional and a feast of creativity and ideas.

“That is partly why my blog succeeded so fast. Putting my modelling aside, I have a top photographer working with me and shooting my stuff… we make quite a good team.

“South African bloggers need to focus more on the quality of their images. If the quality of your images is better, you can demand more from brands that want to work with you. Blogging has been a big industry for a while now and everyone wants to get involved, but a lot of people don’t really know how to go about doing it.

“It’s great when you start out, but if you have a blog that is good quality and you are producing quality images it shouldn’t be free. You are providing clients with content and advertising… bloggers shouldn’t be afraid to stand up and ask for something in return,” says Menteath during our interviewat a coffee spot in Kloof Nek, with Polkey in tow.

Freebies and exclusive invites to events are all part of a blogger’s life, but bloggers should be more selective of the brands and products they align themselves with, says Menteath.

“I find that most bloggers are scared to ask for things. If a client approaches them with some free things, they just say yes and not like ‘here is my rate card if you want to work with me’. A lot of clients know that they can get away with offering bloggers nothing but free products.”

Menteath, whose favourite local bloggers include Trevor Stuurman, New Hipster and Niquita Bento, started My Life in Pink as a Tumblr site about five years ago to keep her parents updated on her travels.

“Instagram became this huge thing and I realised that there is this online environment that allows you to be creative and where you are able to share a part of youself with the world.

“I named it My Life in Pink because I was obsessed with the colour pink at the time. I like what the colour symbolises – happiness and fun… I don’t wear it that much but I love it,” says Menteath, whose favourite international bloggers are Margaret Zhang, Kayture and the Oracle Fox Blog.

When the 23-year-old Bachelor of Business Administration student at Unisa is not shooting for fashion editorials and campaigns for local and international clients, she is in Europe or the US.

“My favourite city to visit is Istanbul in Turkey; it’s so special. The people there have such an energy about them. The city is so real and so alive with culture, tastes and smells.”

A model with Outlaws Model Agency, she was spotted by a scout at 17 during her matric year at Parel Vallei High School in Somerset West.

“I started modelling in my final year of school and as soon as I finished school I went overseas. Secretly I wanted to be a model in my teens, but I was the ugly duckling at school. I was very odd looking, extremely pale and had pimples everywhere. Before I was scouted I had approached modelling agencies and they had turned me down… when I decided to give up on it, it happened.”

Menteath made her debut appearance at the New York Fashion Week last year after she was scouted by an agent for The Lions Model Management.

“I always thought that Cape Town was more fashion forward than Johannesburg,
but when I was in Joburg recently I was impressed; people there are looking good.

“I do think we (South Africa) still have a lot to learn when it comes to fashion, but that is understandable because we were excluded from the world for a long time. Social media has definitely opened up the world for people to see what is happening (everywhere). I am impressed with what SA’s young designers are doing.

“It’s a little sad because you see these young designers during fashion weeks for two or three seasons and because of finances their lines don’t continue. It will be really exciting if corporates or people could support them (so)… they could carry on showing.”

Menteath’s advice for young models is to have a back-up plan because the
industry is unpredictable and fickle.

“I would never recommend anyone do full-time modelling if they only stay in South Africa. It’s fine to model full-time if you are going to travel because you will be opening yourself up to other markets and new clients.

“As a model I was just an ingredient in the whole creation of something beautiful, a fashion editorial or a TV ad. But now, I model, style and art direct the whole blog look post. I’m not just an ingredient anymore; I am involved in the creation process.”

This feature was first published in the Cape Argus on June 5 2015


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Last Sunday was our first Sunday in London and my absolute favourite thing to do on a Sunday in London is to pay the Colombia Road Flower Market a visit. Just like Sunday’s in NYC and brunch go together Sunday’s in London and flower shopping go together. Plus I get to fill my apartment with peonies for a mere £10!

My wardrobe isn’t the most exciting one when I travel. I have to take the ‘model uniform’ into consideration when I travel: black, simple, understated and unconsidered. I was once told my outfits look too “planed”. Basically if you look in the mirror before leaving the house for castings and think “This looks good” you got it all wrong. This philosophy does not mix well with my fashion blogger side.

Today’s look post is one of my black, simple, understated and unconsidered looks. (Except for my boyfriend jeans, one is not allowed to wear boyfriend jeans to castings!) It’s one of my cool/comfortable looks. At the end of the day it’s all about the attitude you choose to wear with your outfit.


P.S I’m a huge fan of graffiti artist ROA! (That’s the guy who created the giant hedgehog behind me.)

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Polar-neck: Zara
Denims: Zara
Jacket: SLY010
Boots: Aldo
Sunglasses: Ray-ban, Sunglass Hut

Photo’s by Justin Polkey