adidas Originals x HYKE

March 30, 2016

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Japanese womenswear label, HYKE, have once again teamed up with adidas Originals and designed a collection that makes my heart pound. It’s no secret that I’m obsessed with simple and clean aesthetics and that’s exactly what the new adidas Originals by HYKE SS16 collection is all about.

Myself and Aqeelah Harron Ally (Fashion Breed) teamed up with adidas Originals to shoot a localised version of the new HYKE SS16 lookbook with Justin Polkey.

 The collection focused on a colour palette of navy and white all while keeping in line a clean and collected range with authentic sportswear elements. Fashionable minimalism.

Favourite piece of the collection? The ultra white high top Stan Smiths! As far as shoes are concerned there’s nothing that gets me more excited then a pair of fresh white sneakers. (I currently own 11 pairs!) I’ve officially labeled this sneaker as the must have shoe for 2016. Also the socks insert emoji with heart eyes – #JustSaying.

The adidas Originals by HYKE SS16 is available at AREA3 in Braamfontein, Johannesburg, and adidas.co.za.

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Photos by Justin Polkey



2 Comments

  1. sylvie says:

    11 pairs….

  2. the|NATIVES says:

    This blog post is so refreshing. I love the pictures, they are so clean and crisp. Well done, I am definitely subscribing!

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