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Breaking News: Erdem teams up with H&M for an epic collaboration

July 14, 2017

Breaking news, yesterday H&M revealed their 2017 exclusive designer collaboration with the fabulous London based designer Erdem! I can not contain my excitement.

Erdem Moralioglu is half-Turkish, half-British and has worked with Vivienne Westwood and with Diane von Furstenberg before starting ERDEM in London.

Erdem believes in the power of beauty, exploring historical references and personal narratives in every piece he makes. For ERDEM x H&M he will reflect and reinterpret the design themes from some of his most celebrated collections, playing with the prints, textiles and delicate craftsmanship that have made his name.

Erdem and H&M teamed up with one of my favourite directors, Baz Luhrman, to bring the new collection to life.

The collection, both womenswear and Erdem’s first ever menswear, will be available in selected H&M stores from the 2nd November. Who’s excited?!

Erdem Moraliogluss17bs-erdem-063



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