H&M Launches in South Africa
Last Thursday night H&M hosted a VIP shopping experience for fashionistas, celebrities and media. The drinks were flowing and food kept pouring but the shop stopper that evening was the clothing. Everyone was shopping up a storm while Pascal & Pearce, DJ Zinhle and DJ Ready kept energy levels on an all time high.
On Friday afternoon a handful of local bloggers were selected to meet Catarina Midby, Head of Fashion and Sustainability Communication for H&M, for a private and intimate walk through the store. Catarina shared the season’s key collections and introduced us to all the different departments key to H&M. It was a great opportunity to have the store to ourselves and really take in the collections on offer.
Finally on Saturday morning at 10am the doors to the new 4700 square meter H&M flagship store were opened to the public. Don’t worry Joburg, you turn is coming too, on the 7 November H&M will be opening a second store in Sandton City.
For the VIP launch party on Thursday night I wore the H&M leather bib overalls from their latest Studio Collection teamed with a glittery turtleneck also from H&M. (Both are currently available in store.) I loved the contrast of rock n roll leather with feminine glitz. Think early 2000 Charlie’s Angels meet 70’s Charlie’s Angels.
I opted for a nude make up look as to not steal attention away from the outfit and sleeked back hair to show off my statement earrings.
So who’s already been to the new H&M and what’s your thoughts on H&M finally opening in South Africa?
Photos by Justin Polkey