April 11, 2017

Imagine a clothing collection created from recycled shoreline waste… well that’s exactly what H&M’s new Conscious 2017 Collection is all about. The entire collection is made from sustainable materials including BIONIC – a polyester made from recycled shoreline waste. The collection showcases how fashion can be mindful of the planet.

The collection embodies a sophistication that makes it easy to take the pieces from day to night – a light shimmer and a touch of sequins including an array of cocktail dresses to choose from.

Details such as fine embroidery and big cuff sleeves compliment the clothing. A favourite of mine is the tuxedo reimagined as lounge jacket made from an organic silk paired with a playful pair of trousers.

The collection launches worldwide on the 20th April and will be available in 160 stores and online. For my South African readers the collection will be available at the V&A Waterfront.

photography: Justin Polkey
styling & creative direction: Emma Jane Menteath

HMconscious_0346 hmconscious03 HMconscious_0533 hmconscious04 HMconscious_0495 hmconscious02 HMconscious_0302


  1. Sylvie Menteath says:

    Emma that dress is stunning

  2. Susie says:

    Hey would you mind letting me know which webhost you’re working
    with? I’ve loaded your blog in 3 different internet browsers and I must say
    this blog loads a lot quicker then most. Can you recommend a good web hosting provider at a reasonable price?
    Thanks a lot, I appreciate it!

    1. Hi Susie,

      I’m with Elitehost. Used to be with Hetzner but changed to Elitehost about a year ago. Love them!

  3. golden eagle says:

    bookmarked!!, I like your blog!

Leave a Reply

Your email address will not be published. Required fields are marked *


Designed by Touhidul Islam