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SHADOW PLAY ft. the new H&M Studio SS17 Collection

February 24, 2017

Inspired by the passion and strength of ballet the new limited edition H&M Studio collection, which will launch in stores globally on the 2nd March, is full of trendy key looks and statement pieces for fashion lovers. Traditional tailoring techniques meet with the functionality and high-tech elements of sportswear in a fresh modern clash.

For the first time, H&M will close the gap between the retail calendar and runway calendar and bring customers a collection straight off the runway. The fashion show will be presented at Paris Fashion Week on the 1 March and will also include menswear for the first time.

“This is a collection about love, a positive message of hope and optimism. Knowledge of the past mixed with the energy of today creates a path to a new future,” says Pernilla Wohlfart, H&M’s design and creative director.

Today’s My Life in Pink editorial features some of my favourite teaser looks shot by Justin Polkey which will grace the runway at Paris Fashion Week next week Wednesday.

The womenswear collection will be available here in South Africa at Sandton from the 2nd March.

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3 Comments

  1. Sylvie Menteath says:

    wow beautiful. love the black dress and those sandals. Beautiful work Justin Shadow Play -awesome

  2. Georgia East says:

    Those lovelovelove pyjamas are wonderful – also Justin’s use of light is absolutely exquisite!

  3. Meira says:

    Love everything about this! Well done you two 👏🏼👏🏼
    Obsessing over those sandals. Are they from H&M as well?
    Lots of love always X

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