Japanese Minimalism – H&M Studio SS18

February 23, 2018

On the 28th February H&M will reveal their new Studio collection in true style at the Musée des Arts Décoratifs during Paris Fashion Week. A collection inspired and revolved around Japan’s minimalistic design and quiet grace.

In line with their new Studio collection H&M will also be sponsoring a major exhibition about Japan at Musée des Arts Décoratifs. The exhibition will open later in the year and celebrate 150 years of cultural exchange between France and Japan, plus explore Japan’s influence in Western culture.

A collection featuring clean silhouettes, head-to-toe prints and bright colours while still embracing an overall relaxed feel. Think flowing full-length dresses, easy tunics worn over trousers, utilitarian tailoring and statement knits.

The collection will be available in the Sandton City store on the 1st of March 2018.

photography Justin Polkey 
styling & creative Emma Jane Menteath

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Designed by Touhidul Islam