Japanese Minimalism – H&M Studio SS18

February 23, 2018

On the 28th February H&M will reveal their new Studio collection in true style at the Musée des Arts Décoratifs during Paris Fashion Week. A collection inspired and revolved around Japan’s minimalistic design and quiet grace.

In line with their new Studio collection H&M will also be sponsoring a major exhibition about Japan at Musée des Arts Décoratifs. The exhibition will open later in the year and celebrate 150 years of cultural exchange between France and Japan, plus explore Japan’s influence in Western culture.

A collection featuring clean silhouettes, head-to-toe prints and bright colours while still embracing an overall relaxed feel. Think flowing full-length dresses, easy tunics worn over trousers, utilitarian tailoring and statement knits.

The collection will be available in the Sandton City store on the 1st of March 2018.

photography Justin Polkey 
styling & creative Emma Jane Menteath

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SHADOW PLAY ft. the new H&M Studio SS17 Collection

February 24, 2017

Inspired by the passion and strength of ballet the new limited edition H&M Studio collection, which will launch in stores globally on the 2nd March, is full of trendy key looks and statement pieces for fashion lovers. Traditional tailoring techniques meet with the functionality and high-tech elements of sportswear in a fresh modern clash.

For the first time, H&M will close the gap between the retail calendar and runway calendar and bring customers a collection straight off the runway. The fashion show will be presented at Paris Fashion Week on the 1 March and will also include menswear for the first time.

“This is a collection about love, a positive message of hope and optimism. Knowledge of the past mixed with the energy of today creates a path to a new future,” says Pernilla Wohlfart, H&M’s design and creative director.

Today’s My Life in Pink editorial features some of my favourite teaser looks shot by Justin Polkey which will grace the runway at Paris Fashion Week next week Wednesday.

The womenswear collection will be available here in South Africa at Sandton from the 2nd March.

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