July 24, 2017

“It was the flashing lights, and the noise of the machines, and the loud, loud music, all seeming to refract and contract around her, her eyes widening, her hair swooshing, her slow smile shining. She seemed an actual part of the place – all fun, all joy, all shimmery skittering energy.”

A few weekends ago Carters Steam Fair pulled into town. A unique attraction consisting entering of rare vintage equipment and rides and is believed to be the largest vintage traveling funfair in the world.

We decided to make a day of it and cycled over to the funfair to try out all the rides and stuff our faces with candy floss and hotdogs. I felt like a kid again and it was truly marvellous!

Styling was kept bright, colourful and playful to match our surroundings and Justin opted for a candid approach snapping pics of me when I least expected it.

Colour is a big trend this season and I am loving all the yellows and reds. Don’t be afraid to mix and match your prints and colours – be bold and have fun!

photography – Justin Polkey
creative & styling – Emma Jane Menteath
retouching – Sherwin Liang

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Look One: 
Yellow Bardot Top – H&M
Pink Maxi Skirt – & Other Stories
Red Heels – Mango
Bunny Purse – & Other Stories

Look Two:
Green Dress – Zara
Pink Heels – Zara

Look Three:
Green Pinafore – Mango
White Puffed Sleeves Top – Zara
Stripped Handbag – Zara

Look Four: 
Red Top – H&M
Printed Maxi Skirt – H&M
Red Heels – Mango

Breaking News: Erdem teams up with H&M for an epic collaboration

July 14, 2017

Breaking news, yesterday H&M revealed their 2017 exclusive designer collaboration with the fabulous London based designer Erdem! I can not contain my excitement.

Erdem Moralioglu is half-Turkish, half-British and has worked with Vivienne Westwood and with Diane von Furstenberg before starting ERDEM in London.

Erdem believes in the power of beauty, exploring historical references and personal narratives in every piece he makes. For ERDEM x H&M he will reflect and reinterpret the design themes from some of his most celebrated collections, playing with the prints, textiles and delicate craftsmanship that have made his name.

Erdem and H&M teamed up with one of my favourite directors, Baz Luhrman, to bring the new collection to life.

The collection, both womenswear and Erdem’s first ever menswear, will be available in selected H&M stores from the 2nd November. Who’s excited?!

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April 11, 2017

Imagine a clothing collection created from recycled shoreline waste… well that’s exactly what H&M’s new Conscious 2017 Collection is all about. The entire collection is made from sustainable materials including BIONIC – a polyester made from recycled shoreline waste. The collection showcases how fashion can be mindful of the planet.

The collection embodies a sophistication that makes it easy to take the pieces from day to night – a light shimmer and a touch of sequins including an array of cocktail dresses to choose from.

Details such as fine embroidery and big cuff sleeves compliment the clothing. A favourite of mine is the tuxedo reimagined as lounge jacket made from an organic silk paired with a playful pair of trousers.

The collection launches worldwide on the 20th April and will be available in 160 stores and online. For my South African readers the collection will be available at the V&A Waterfront.

photography: Justin Polkey
styling & creative direction: Emma Jane Menteath

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SHADOW PLAY ft. the new H&M Studio SS17 Collection

February 24, 2017

Inspired by the passion and strength of ballet the new limited edition H&M Studio collection, which will launch in stores globally on the 2nd March, is full of trendy key looks and statement pieces for fashion lovers. Traditional tailoring techniques meet with the functionality and high-tech elements of sportswear in a fresh modern clash.

For the first time, H&M will close the gap between the retail calendar and runway calendar and bring customers a collection straight off the runway. The fashion show will be presented at Paris Fashion Week on the 1 March and will also include menswear for the first time.

“This is a collection about love, a positive message of hope and optimism. Knowledge of the past mixed with the energy of today creates a path to a new future,” says Pernilla Wohlfart, H&M’s design and creative director.

Today’s My Life in Pink editorial features some of my favourite teaser looks shot by Justin Polkey which will grace the runway at Paris Fashion Week next week Wednesday.

The womenswear collection will be available here in South Africa at Sandton from the 2nd March.

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