Last week Thursday we attended the #ERDEMxHM preview hosted at the Castle of Good Hope, one of Cape Town’s oldest buildings. A collection full of beauty, delicacy and rich details. Think moody florals and tailored lines. The collection is full of covetable pieces that will become timeless wardrobe pieces.
Full of narratives memories and stories, ERDEM x H&M is a deeply personal collection that looks back to the designer’s youth, and to the codes that have defined his work over the past decade. It’s about the romanticdresses he saw in English films, his father’s coat that his mother draped over her shoulders, or the cool style of 90s TV and music videos. To create ERDEM x H&M, he imagined the dream English countryside getaway, mixing gowns with tailoring, functionality with drama, as different generations and backgrounds interpret the wardrobe with each individuals own style.
The collection will launch on Thursday the 2nd November and will be available at the V&A Waterfront and Sandton City. Any specific pieces you desire? I’m drawn towards the oversized hoodies, cotton floral tees and the biker boots with snowdrops.
Dressed by H&M wearing the new ERDEM x H&M collaboration. Sequin slip dress & mohair jumper.
The ankle-strap kitten heel with jeweled flowers decorating the toe.
The biker boots with a Goodyear welted sole and printed snowdrops.
Giggles with Amy Scheepers from Fancy Pants.
Rusty Beukes wears the silk pyjama set from the new collection.
Jackie Burger wears the signature pieces from the new collection: Victorian lace blouse and a wildflower printed full skirt.
COSMO Fashion Director Bev Nates looking like a dream in the new Erdem x H&M collection.
Justin Polkey and his Yasicha T5.
Family portraits with GQ’s fashion director, Jason Basson. Both of us are dressed in the new Erdem x H&M collection.
Marie Claire fashion director, Tarryn Oppel, looking stunning.
*All photographs by Niquita Bento
“It was the flashing lights, and the noise of the machines, and the loud, loud music, all seeming to refract and contract around her, her eyes widening, her hair swooshing, her slow smile shining. She seemed an actual part of the place – all fun, all joy, all shimmery skittering energy.”
A few weekends ago Carters Steam Fair pulled into town. A unique attraction consisting entering of rare vintage equipment and rides and is believed to be the largest vintage traveling funfair in the world.
We decided to make a day of it and cycled over to the funfair to try out all the rides and stuff our faces with candy floss and hotdogs. I felt like a kid again and it was truly marvellous!
Styling was kept bright, colourful and playful to match our surroundings and Justin opted for a candid approach snapping pics of me when I least expected it.
Colour is a big trend this season and I am loving all the yellows and reds. Don’t be afraid to mix and match your prints and colours – be bold and have fun!
Yellow Bardot Top – H&M
Pink Maxi Skirt – & Other Stories
Red Heels – Mango
Bunny Purse – & Other Stories
Green Dress – Zara
Pink Heels – Zara
Green Pinafore – Mango
White Puffed Sleeves Top – Zara
Stripped Handbag – Zara
Red Top – H&M
Printed Maxi Skirt – H&M
Red Heels – Mango
Breaking news, yesterday H&M revealed their 2017 exclusive designer collaboration with the fabulous London based designer Erdem! I can not contain my excitement.
Erdem Moralioglu is half-Turkish, half-British and has worked with Vivienne Westwood and with Diane von Furstenberg before starting ERDEM in London.
Erdem believes in the power of beauty, exploring historical references and personal narratives in every piece he makes. For ERDEM x H&M he will reflect and reinterpret the design themes from some of his most celebrated collections, playing with the prints, textiles and delicate craftsmanship that have made his name.
Erdem and H&M teamed up with one of my favourite directors, Baz Luhrman, to bring the new collection to life.
The collection, both womenswear and Erdem’s first ever menswear, will be available in selected H&M stores from the 2nd November. Who’s excited?!
Imagine a clothing collection created from recycled shoreline waste… well that’s exactly what H&M’s new Conscious 2017 Collection is all about. The entire collection is made from sustainable materials including BIONIC – a polyester made from recycled shoreline waste. The collection showcases how fashion can be mindful of the planet.
The collection embodies a sophistication that makes it easy to take the pieces from day to night – a light shimmer and a touch of sequins including an array of cocktail dresses to choose from.
Details such as fine embroidery and big cuff sleeves compliment the clothing. A favourite of mine is the tuxedo reimagined as lounge jacket made from an organic silk paired with a playful pair of trousers.
The collection launches worldwide on the 20th April and will be available in 160 stores and online. For my South African readers the collection will be available at the V&A Waterfront.
photography: Justin Polkey
styling & creative direction: Emma Jane Menteath