adidas Originals x HYKE

March 30, 2016


Japanese womenswear label, HYKE, have once again teamed up with adidas Originals and designed a collection that makes my heart pound. It’s no secret that I’m obsessed with simple and clean aesthetics and that’s exactly what the new adidas Originals by HYKE SS16 collection is all about.

Myself and Aqeelah Harron Ally (Fashion Breed) teamed up with adidas Originals to shoot a localised version of the new HYKE SS16 lookbook with Justin Polkey.

 The collection focused on a colour palette of navy and white all while keeping in line a clean and collected range with authentic sportswear elements. Fashionable minimalism.

Favourite piece of the collection? The ultra white high top Stan Smiths! As far as shoes are concerned there’s nothing that gets me more excited then a pair of fresh white sneakers. (I currently own 11 pairs!) I’ve officially labeled this sneaker as the must have shoe for 2016. Also the socks insert emoji with heart eyes – #JustSaying.

The adidas Originals by HYKE SS16 is available at AREA3 in Braamfontein, Johannesburg, and

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Photos by Justin Polkey

Denim Therapy

April 28, 2014

Do you dare to wear double denim? 

‘Before, wearing denim on denim was the most uncool thing ever – and then street style happened.’

Even though denim started out as a simple item for a man’s work wardrobe, denim has become a must have item for everyone. One of the hottest trends we saw emerge from the SS2014 fashion shows was the double denim trend. From Balmain to Louis Vuitton, denim dominated this season’s runways.

Tips for wearing denim:
1.) Try lighter denim for a more easy-to-wear Spring look.
2.) Dungarees are my must have denim item this season, be it long, short, skinny or in the form of a skirt (pinafore), owning a pair of well fitted dungarees adds some edginess to ones wardrobe.
3.) Nervous to double your denim up? Then select a denim item with a bit of funk to it. Try frayed jeans or slouchy boyfriend jeans.

xxx EJ

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Shirt: H&M
Dungarees: Zara
Boots: Woolworths

Photo’s by Justin Polkey 


Designed by Touhidul Islam