December 7, 2015


There’s nothing quite like a pair of denims that fit you just right, a pair that accentuates in all the right places. Ladies you’ll know what I’m talking about.

Over the past two years I’ve developed such a love for denim that it’s pretty much become a part of my every day to day life. So why denim?

Denim has to be the easiest fashion item to play around with. Dress them up with  pair of heels and add some statement jewellery, crisp white shirt and a pair of pumps for work and hey let’s not forget the ever so popular jeans and tee combo.

In celebration of denim and all things festive River Island, along with other international brands such as Calvin Klein, Jigsaw, Dune London and Tom Tailor to name a few, are handing out little red booklets loaded with vouchers which can be used REPEATEDLY until the 24th December at all standalone flagship stores. Your very own Festive Fashion Passport filled with amazing savings to keep you smiling this holiday session.

A good excuse to buy another pair of denims, because let’s be frank, one can never have too many pairs.


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*an advertorial post in collaboration with River Island 
Shot by Justin Polkey

Rain Maker

September 30, 2014


A truly remarkable women once said “Simplicity is the keynote of all true elegance” and I couldn’t agree more.

Owning classic, simple pieces is a must for any women’s wardrobe. Such as the white button down shirt or a black leather jacket, but the number one classic item every women should own is a pair of perfectly fitted jeans.

Recently I have fallen in love with J Brands amazing jeans collection. They have every colour and style you can image. I found this pair at a sample sale in NY and literally wore them everyday during my fashion week castings.

For this look post I paired my JB denims with an oversized knit from Mango, things were starting to get a little chilly just before I left New York, and a pair of classic patent pumps and Audrey sunnies. Everyone was hiding in their apartments and it felt rather cinematic to be alone down on the piers having my morning flat white and croissant as the steam rose from the Manhattan skyline.


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Top: Mango
Jeans: J Brand
Shoes: H&M
Sunglasses: Topshop
Clutch: Colette Hayman
Rings: Catbird

Photos by Justin Polkey


August 8, 2014

“May your memories linger long after your footprints in the sand have gone” 

Today’s look post is a little bit of a throwback, we shot this just before I left South Africa in July, it’s from our holiday in Yzerfontein.

Whenever I spend time down by the seaside I find myself in a state of reflection and day dreaming. I reflect my past and daydream my future as I listen and watch the waves crashing onto the shore.

I received a really beautiful message from someone very dear to me, it was too beautiful not to share:

“Life is a story that we manage with our thoughts. It’s really easy to loose confidence if those thoughts attack us and don’t support us. Thoughts are the most powerful tool we have! Trusting ONESELF can get lost very easily- but when we look back on what we have already overcome, we are often even a bit impressed with how strong we are.”

The above is so true, we do often loose track of what we have already achieved in life. It’s important to take moments in our busy lives to breathe and reflect on our achievements. Otherwise we’ll just end up going crazy.

So this weekend, find a place you feel relaxed in and take a moment to reflect. Think it, speak it or write it down, whatever works for you… but do it. It’s the perfect way to start a new week on a positive note.

xxx EJ

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Top: Woolworths
Jeans: Zara
Shoes: Mr Price
Sunglasses: Ray-ban from Sunglasses Hut
Necklace: Little kiosk at the V&A Waterfront
Rings: Family heirlooms

Photos by Justin Polkey


March 25, 2014

A comfy, laid back look for a gloomy day in Cape Town. I’m a huge fan of the new sport trend!

Sport trend = COOL looking trainers = comfort for my feet = A very happy Emma.
Who ever said you gotta sacrifice style for comfort?

xxx EJ

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Sweater: Zara
Jeans: Country Road
Shoes: Nike, Shelflife

Shot by Justin Polkey


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