Inspired by the passion and strength of ballet the new limited edition H&M Studio collection, which will launch in stores globally on the 2nd March, is full of trendy key looks and statement pieces for fashion lovers. Traditional tailoring techniques meet with the functionality and high-tech elements of sportswear in a fresh modern clash.
For the first time, H&M will close the gap between the retail calendar and runway calendar and bring customers a collection straight off the runway. The fashion show will be presented at Paris Fashion Week on the 1 March and will also include menswear for the first time.
“This is a collection about love, a positive message of hope and optimism. Knowledge of the past mixed with the energy of today creates a path to a new future,” says Pernilla Wohlfart, H&M’s design and creative director.
Today’s My Life in Pink editorial features some of my favourite teaser looks shot by Justin Polkey which will grace the runway at Paris Fashion Week next week Wednesday.
The womenswear collection will be available here in South Africa at Sandton from the 2nd March.
Upon returning from London in November I decided to take Justin camping in the Cederberg Mountains where I had spent a fair amount of my childhood. We were both so inspired by the rock textures that we decided to collaborate on a story together.
Fast foward a few weeks and there we were hiking up the Cederberg mountain range with crew in tow. Honestly we could not have asked for a more hard working and dedicated team. Two days and 3 hikes later the weather was finally what we wanted, still air and bright sunlight.
Big thanks to Maison Mara for supplying all the clothing and a shoutout to everyone evolved for your dedication and for not complaining once while carrying equipment and styling up the moutanin three times.
See the original editorial in Metal Magazine here.
[opening image credits – dress: KENZO blouse: SONIA by SONIA RYKIEL]
dress: JW ANDERSON
blouse: SONIA by SONIA RYKIEL shorts: SONIA by SONIA RYKIEL
tunic: JW ANDERSON skirt: ACNE STUDIOS
blouse: KENZO skirt: JW ANDERSON
top: ROENZA SCHOULER
top: PROENZA SCHOULER
shirt: ACNE STUDIOS skirt: JIL SANDER
blouse: HEIMSTONE shorts: ACNE STUDIOS
dress: JW ANDERSON
knit: COURRÈGES skirt: KENZO
blouse: KENZO skirt JW ANDERSON
trousers: ACNE STUDIOS
Thanks to Demna Gvasalia‘s debut collection for Balenciaga in March 16 skiwear has become everyone’s winter must have.
Oversized puffer jackets that offer performance characteristics but are also fashionable.
The addition of slacks and sporty details such as chunky elastic trims, polo collars, and athletic stripes have created a laid back approach to our wardrobes with a touch of retro inspiration.
Soften the look with a pair of hells or an embellished ballet pump. Winter in Europe is dark and grey so why not inject a bit of colour into your looks too, think bold reds and deep hues of blue.
So embrace a new, informal edge that luxe sportswear brings and be fearless. Oh and Happy New Year everyone!
So my second L’Officiel Singapore editorial came out last month (see the first one here), I went a little snapchat crazy snapping all the behind the scenes on this shoot back in August when we shot it. It’s not everyday you find yourself 2962 metres above sea level shooting in the snow. Plus I’m South African, snow is something of a magical, mythical creature to me.
I felt like a glamorous mountaineer decked out in wool coats and knit sweaters from the latest fall collections and not to mention the most comfortable pair of rugged boots from Chloe.
Once again a huge shout out to the team, Oliver, Elke and Sigi, you guys were an absolute dream to work with.